Google Analytics

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Thu Feb

How to Create a Custom Google Analytics Landing Page Conversion Rate Report

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics….

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics.

You can track form fill with events, but this doesn’t allow you to get a really simple drilldown of form fills per page for some reason…

The reason I needed to generate this report is because Marketo does not provide an out of the box report for landing page conversion when you are using self-hosted landing pages (which I imagine is quite popular because their landing page editor isn’t great).

At the end of this tutorial, your report will look something like the below report.

Screen Shot 2016-02-25 at 8.02.57 PM

To achieve this take a quick view of this video, and if you have questions feel free to ask them below!

 

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Type
Thu Jul

Drop Your Bounce Rate by 30% by Removing the Clutter

This past month I did something drastic to my blog. I removed almost everything from my post template except for the title and the content of the post. I was inspired…

Drop Your Bounce Rate

This past month I did something drastic to my blog. I removed almost everything from my post template except for the title and the content of the post.

I was inspired by Evernote’s Clearly App, and how delightful it was to read content when using it. As a result I:

  • Took away my menu
  • Turned my “related posts” thumbnails into a list
  • Centered all the content and put whitespace on either site
  • Combined the post info, related content, and comments into one tabbed section to take up less space.

After all was said and done the articles on my site were about as bare as I could get them.

The result…. A 30% drop in bounce rate.

I imagine this is because people get to the page and aren’t distracted by all of the unnecessary shit.

They don’t know who I am, they don’t want to read other articles I have, they don’t want to comment, they don’t want to do a damn thing except read the content they were expecting to get when they clicked the link in the google search results.

Once they’ve read that content I provide them with just enough content to start to get to know me.

Magic.

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Type
Wed Jul

Periodic Table of DevOps

The DevOps landscape is quite expansive. The depth and breadth of tooling available to us as companies is baffling…. All of this is compounded by the fact that many tools…

The DevOps landscape is quite expansive. The depth and breadth of tooling available to us as companies is baffling…. All of this is compounded by the fact that many tools overlap in their capabilities and are perpetually shrinking or expanding their offerings on a daily basis.

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Type
Fri Feb

Marketo API Driven Google Analytics Custom Dimensions

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build. Something I’ve wanted to do for a while…

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build.

Something I’ve wanted to do for a while is build in Marketo data into our Google analytics. I did this using Google Analytics Custom Dimensions.

Because I previously integrated MODX  with Marketo I am now able to pass lead data to custom dimension parameters in the Google Analytics javascript snippet that they provide.

As an example here is what I’m currently running on Google Analytics.

 


	  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
	  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
	  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
	  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
	  
	  ga('create', 'xx-xxxxxxx-x', 'auto');
	  ga('send', 'pageview', {
	  'dimension1':'[[!+mkto.Email:default=`Anonymous`]]',
	  'dimension2':'[[!+mkto.Industry:default=`Unknown`]]',
	  'dimension3':'[[!+mkto.modxSalesforceOwner:default=`Unassigned`]]'
	});

In this snippet I am measuring the email (unique lead identifier), industry, and salesperson of everyone that visits our site! This allows me to do some really neat stuff in google analytics when it comes to reporting, and I love me some google analytics reporting.

Leads

Screen Shot 2015-02-13 at 3.26.24 PM

Industries

Screen Shot 2015-02-13 at 3.24.58 PM

Salesperson Traffic

Salesperson Custom Dimension

Next up is measuring specific events, custom metrics, and other fun stuff. I’ll hopefully put up a post soon! 

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