Google

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Thu Feb

How to Create a Custom Google Analytics Landing Page Conversion Rate Report

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics….

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics.

You can track form fill with events, but this doesn’t allow you to get a really simple drilldown of form fills per page for some reason…

The reason I needed to generate this report is because Marketo does not provide an out of the box report for landing page conversion when you are using self-hosted landing pages (which I imagine is quite popular because their landing page editor isn’t great).

At the end of this tutorial, your report will look something like the below report.

Screen Shot 2016-02-25 at 8.02.57 PM

To achieve this take a quick view of this video, and if you have questions feel free to ask them below!

 

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Type
Mon Dec

Social Media Image Sizes

Finally someone came up with semi-complete documentation for this. It doesn’t help that these image sizes change every year, if not twice a year, but It baffles me that I…

Finally someone came up with semi-complete documentation for this. It doesn’t help that these image sizes change every year, if not twice a year, but It baffles me that I have to google this every time I want to generate a new cover image.

social-media-image-cover-sizes

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Thu Jul

Drop Your Bounce Rate by 30% by Removing the Clutter

This past month I did something drastic to my blog. I removed almost everything from my post template except for the title and the content of the post. I was inspired…

Drop Your Bounce Rate

This past month I did something drastic to my blog. I removed almost everything from my post template except for the title and the content of the post.

I was inspired by Evernote’s Clearly App, and how delightful it was to read content when using it. As a result I:

  • Took away my menu
  • Turned my “related posts” thumbnails into a list
  • Centered all the content and put whitespace on either site
  • Combined the post info, related content, and comments into one tabbed section to take up less space.

After all was said and done the articles on my site were about as bare as I could get them.

The result…. A 30% drop in bounce rate.

I imagine this is because people get to the page and aren’t distracted by all of the unnecessary shit.

They don’t know who I am, they don’t want to read other articles I have, they don’t want to comment, they don’t want to do a damn thing except read the content they were expecting to get when they clicked the link in the google search results.

Once they’ve read that content I provide them with just enough content to start to get to know me.

Magic.

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Fri Feb

Marketo API Driven Google Analytics Custom Dimensions

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build. Something I’ve wanted to do for a while…

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build.

Something I’ve wanted to do for a while is build in Marketo data into our Google analytics. I did this using Google Analytics Custom Dimensions.

Because I previously integrated MODX  with Marketo I am now able to pass lead data to custom dimension parameters in the Google Analytics javascript snippet that they provide.

As an example here is what I’m currently running on Google Analytics.

 


	  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
	  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
	  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
	  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
	  
	  ga('create', 'xx-xxxxxxx-x', 'auto');
	  ga('send', 'pageview', {
	  'dimension1':'[[!+mkto.Email:default=`Anonymous`]]',
	  'dimension2':'[[!+mkto.Industry:default=`Unknown`]]',
	  'dimension3':'[[!+mkto.modxSalesforceOwner:default=`Unassigned`]]'
	});

In this snippet I am measuring the email (unique lead identifier), industry, and salesperson of everyone that visits our site! This allows me to do some really neat stuff in google analytics when it comes to reporting, and I love me some google analytics reporting.

Leads

Screen Shot 2015-02-13 at 3.26.24 PM

Industries

Screen Shot 2015-02-13 at 3.24.58 PM

Salesperson Traffic

Salesperson Custom Dimension

Next up is measuring specific events, custom metrics, and other fun stuff. I’ll hopefully put up a post soon! 

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Sun Jan

Open Office Layouts are Stupid and Annoying, Here’s Why…

Read the Article Here! I hate open workspaces. I think they are distracting, hinder my productivity, cause me to worry more about people judging me than my work performance. I…

Open Office Layouts are Dumb

Read the Article Here!

I hate open workspaces. I think they are distracting, hinder my productivity, cause me to worry more about people judging me than my work performance.

I excel when I can sit down, not worry about prying eyes, and focus on the task at hand rather than the conversation my coworkers are having 15 feet away.

Turns out, I’m not the only one that has had these exact sentiments and highly values my private office. In fact, there are MANY others.

Read this article for a nice explanation of why the open office layout trend is stupid.

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Sun Nov

The CEO Reading List – Now On My Bucket List?

This CEO reading list has a number of books I’ve routinely heard about but never had the pleasure of reading. I’m thinking that this might be a good yearly project…

This CEO reading list has a number of books I’ve routinely heard about but never had the pleasure of reading. I’m thinking that this might be a good yearly project for myself. Perhaps a book a week for the rest of 2015? Anyone else on board to it with me?

I think it would be really cool to get insight into some of the most popular CEOs’ management styles, life decisions, etc. from the books that inspired them in their lives. I can already derive some insights from the types of books Larry Ellison, Larry Page, and Tony Hsieh listed.

Anyone down to double team this as a yearly project?

CEO-reading-list

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