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Sun May

Curated: Kerby Rosanes’ Geometric Beasts

I love these Geometric Beasts from Phillipino artist Kerby Rosanes. You can find him on Instagram here. He has a number of other sketches, and a book. The thing that…

I love these Geometric Beasts from Phillipino artist Kerby Rosanes. You can find him on Instagram here. He has a number of other sketches, and a book.

The thing that I find interesting is that both the geometric portion and the animal drawings on their own wouldn’t be particularly impressive, but the pairing of the two, and the way that he combines them so fluidly is amazing.

geometric bison

geometric whale

geometric rhino

geometric fox

geometric owl

geometric rabbit

geometric polar bear

geometric hummingbird

geometric wolf

tiger

tyranosaurus

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Mon Apr

A Colorful Visit to the Vault Where the World’s Rarest Pigments Are Safely Stored

Great Big Story visited the Straus Center for Conservation and Technical Studies of the Harvard Art Museums in Cambridge, Massachusetts to speak with its director Narayan Khandekar about some of…

Great Big Story visited the Straus Center for Conservation and Technical Studies of the Harvard Art Museums in Cambridge, Massachusetts to speak with its director Narayan Khandekar about some of the rarest pigments in the world that the center houses in its renowned collection.

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Thu Feb

How to Create a Custom Google Analytics Landing Page Conversion Rate Report

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics….

In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics.

You can track form fill with events, but this doesn’t allow you to get a really simple drilldown of form fills per page for some reason…

The reason I needed to generate this report is because Marketo does not provide an out of the box report for landing page conversion when you are using self-hosted landing pages (which I imagine is quite popular because their landing page editor isn’t great).

At the end of this tutorial, your report will look something like the below report.

Screen Shot 2016-02-25 at 8.02.57 PM

To achieve this take a quick view of this video, and if you have questions feel free to ask them below!

 

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Sun Jan

How to Create a Winning Digital Culture

Love this diagram from Boston Consulting Group. I’ve worked at a number of companies at this point, and every companies has its strengths and weaknesses when it comes to this…

winning-digital-consultant

Love this diagram from Boston Consulting Group. I’ve worked at a number of companies at this point, and every companies has its strengths and weaknesses when it comes to this chart. Luckily I’ve had the chance to work at some digitally progressive companies that are willing to embrace many of the ideas on this chart.

Customer Centricity

I’ve worked at a lot of companies where there is a firewall between many employees and the customers they are trying to market to or develop for. I think it is critical that all employees of a company understand their customers, otherwise their is a fundamental shortcoming.

Experimentation

At HubSpot we did a daily standup as well as monthly science fairs. At XebiaLabs we were dedicated to experimenting with new tactics, and we had a very informal culture that allowed everyone to bring ideas to the table. In order to innovate you need to have a very informal and open culture that facilitates change.

Agility

when you speed things up, downsize teams, and hold people accountable they become more engaged and responsible. Startups are great at this; more established companies not so much. Perhaps this is why I always function a little bit better in the startup culture.

Collaboration

Not such a fan of gaming people to have to work together as suggested in the bonus structure, but I’m sure it helps glue a team together in a weird sort of way. I also don’t think firing is the right decision in 90% of situations, especially in the case of non-collaboration. Much of the time there is a reason why employees don’t collaborate. Perhaps they are overworked, perhaps they are angry about something completely unrelated to their team, or perhaps they simply don’t know how to work with their team effectively because there is a lack of structure.  Either way, consistently firing doesn’t sound like a good idea to me.

Continuous Innovation

Hack days, innovative side projects, and everything else here is great. Big supporter of innovation, and I think this ties in highly with experimentation.

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Mon Dec

Social Media Image Sizes

Finally someone came up with semi-complete documentation for this. It doesn’t help that these image sizes change every year, if not twice a year, but It baffles me that I…

Finally someone came up with semi-complete documentation for this. It doesn’t help that these image sizes change every year, if not twice a year, but It baffles me that I have to google this every time I want to generate a new cover image.

social-media-image-cover-sizes

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Sun Nov

How to Change Website Highlight / Selection Color With CSS

I sometimes like to change the highlight / selection color with css. It’s a nice little touch that adds something to the feel of the site. Even thought most people…

highlight-color-css

I sometimes like to change the highlight / selection color with css. It’s a nice little touch that adds something to the feel of the site. Even thought most people will never see it, the ones that door will find it entertaining.

Changing the highlight / selection color is super easy. Simply cut, copy, and paste the below snippet into your stylesheet. Replace the background color, and color properties to your liking, and you’re highlight color will change!

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Sat Nov

HBR’s Essentials: Daniel Goleman on “What Makes a Leader” and “Emotional Intelligence”

I’m in the process of reading HBR’s Essentials box set. In book one there is a great chapter on Emotional Intelligence written by Daniel Goleman. I had previously read his…

hbr essentials

I’m in the process of reading HBR’s Essentials box set. In book one there is a great chapter on Emotional Intelligence written by Daniel Goleman. I had previously read his books on emotional intelligence and social intelligence at the beginning of college, and I really enjoed them.

The chapter really highlighted for me how focused I’ve been on improving and how terribly behind I am, from a leadership perspective, in developing my emotional intelligence quotient.

I don’t think I innately have a low emotional intelligence quotient, but I do think that because I’m so mire in the technical on a day to day basis that it makes it hard to switch gears.

Below are the 5 characteristics of high emotional intelligence, and what they mean:

Self Awareness

The ability to recognize and understand your moods, emotions, and drives, as well as their effects on others.

Self Regulation

The ability to control or redirect disruptive impulses and moods. The propensity to suspend judgement – to think before acting.

Motivation

A passion to work for reasons that go beyond money or status. A propensity to pursue goals with energy and persistence.

Empathy

The ability to understand the emotional makeup of other people according to their emotional reactions.

Social Skill

Proficiency in managing relationships and building networks. An ability to find common ground and build rapport.

I think that I leave a lot to be desired when it comes to these five dimensions in my current role, but I’m sure in another place, at another company, or in another world I would be a rockstar if put in the right environment.

 

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