Jon Blumenfeld

Welcome to the Sparq Vault,

My name is and this is my personal website. The Sparq Vault is where I curate things from around the internet that fascinate me on both a personal and professional level.

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Marketo API Driven Google Analytics Custom Dimensions

Marketo API Driven Google Analytics Custom Dimensions

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build. Something I’ve wanted to do for a while is build in Marketo data into our Google analytics. I did this using Google Analytics Custom Dimensions. Because I previously integrated MODX  with Marketo I […]

XebiaLabs Product Diagrams

XebiaLabs Product Diagrams

One of the biggest challenges XebiaLabs faces as a company is that when introducing our offerings to someone who doesn’t know of us they always ask how we fit into the general devops environment. There is a really long and complicated answer to this depending on what tools the person is currently using, the processes / […]

XebiaLabs Marketo Lead LifeCycle Model

XebiaLabs Marketo Lead LifeCycle Model

This post was originally posted in our internal updates section, and it is written with the intention of the audience being fellow employees. Just keep that in mind when reading! New Lifecycle Flows / Logic We have a completely new lead lifecycle model now. It is powered by our use of three different  Marketo / […]

XebiaLabs Webinar Landing Page

XebiaLabs Webinar Landing Page

I just finished a new webinar landing page template for XebiaLabs. This page was prompted by a webinar on Microservices hosted by some of the industries most famous thought leaders on the topic. I was given a day to put a custom template together. I think this template is a good representation of my ability […]

Sneak Peak - Business Card Art

Sneak Peak – Business Card Art

It’s 85% done at this point, but I’m too excited about it so I have to post it right now. Here is a sneak peak of my next art project. You can see in the picture all of the cool ways you can view it. There is a physical piece, and then I built a […]

Blinded

Blinded

Reader’s Agreement I share a number of things that may not shed positively on my character in this post involving past drug use, past relationships, and other personal information. If you are a current employer, potential employer, or in any way a professional contact I do not give you permission to view this post. By […]

My 12 New Year's Resolutions - One for Each Month

My 12 New Year’s Resolutions – One for Each Month

This year is all about tying up loose ends, finishing things, and getting stuff done! I’m notorious for starting things and failing to finish them. Whether it’s a piece of artwork, a book, that really awesome idea for a scholarship, a relationship, or whatever; I suck at finishing things… I am making “finishing things” the overarching […]

Open Office Layouts are Stupid and Annoying, Here's Why...

Open Office Layouts are Stupid and Annoying, Here’s Why…

Read the Article Here! I hate open workspaces. I think they are distracting, hinder my productivity, cause me to worry more about people judging me than my work performance. I excel when I can sit down, not worry about prying eyes, and focus on the task at hand rather than the conversation my coworkers are […]

XebiaLabs Website V3 and Associated Projects

XebiaLabs Website V3 and Associated Projects

This post was written as an update post for XebiaLabs’ intranet. I will eventually get around to making it sound correct, but for now I’m unable to dedicate the time. The website has been up for a couple of weeks now, but up until this point I’ve been too busy to put out and update […]