Jon Blumenfeld

Welcome to the Sparq Vault,

My name is Jon Blumenfeld and this is my personal website. The Sparq Vault is where I curate things from around the internet that fascinate me on both a personal and professional level.

   Get Posts In Your Inbox!
XebiaLabs Main Website / Blog Sync MODX Snippet

XebiaLabs Main Website / Blog Sync MODX Snippet

Something I’ve seen a lot of organizations struggling with is keeping their blog, website, and other web properties in “sync”, or at least being able to use content from the all of them in one place. For example, often times a company will want to pull their related “blog” content on their main website, or […]

XebiaLabs Swag Bags / Pure White Photoshopping

XebiaLabs Swag Bags / Pure White Photoshopping

This past quarter at XebiaLabs we got a bunch of new swag including t-shirts, portable phone charges, moleskine notebooks, and a bunch of other fun stuff! We wanted to showcase these on our site for an event that was coming up the next day, and didn’t have a photographer to get us a nice picture […]

Marketo API Driven Google Analytics Custom Dimensions

Marketo API Driven Google Analytics Custom Dimensions

Marketo isn’t the best with reporting. I find their analytics to be quite janky, visually unappealing, and kind of annoying to build. Something I’ve wanted to do for a while is build in Marketo data into our Google analytics. I did this using Google Analytics Custom Dimensions. Because I previously integrated MODX  with Marketo I […]

XebiaLabs Product Diagrams

XebiaLabs Product Diagrams

One of the biggest challenges XebiaLabs faces as a company is that when introducing our offerings to someone who doesn’t know of us they always ask how we fit into the general devops environment. There is a really long and complicated answer to this depending on what tools the person is currently using, the processes / […]

XebiaLabs Marketo Lead LifeCycle Model

XebiaLabs Marketo Lead LifeCycle Model

This post was originally posted in our internal updates section, and it is written with the intention of the audience being fellow employees. Just keep that in mind when reading! New Lifecycle Flows / Logic We have a completely new lead lifecycle model now. It is powered by our use of three different  Marketo / […]